Targeted Voter Research – Core
Find the voters who decide your race
Most campaigns waste time and money talking to everyone instead of the right voters.
Our Core Targeted Voter Research maps your electorate, isolates the segments that actually move outcomes, and gives you a clear target universe so your field, digital, and mail all pull in the same direction.
What you get:
- Clean, segmented target universe from voter file + demographics
- Identification of high-value persuadable and must-turnout supporters
- Simple, visual district profile (age, income, party, turnout history, geography)
- Practical priority list of precincts/wards/neighborhoods to focus resources
- Clear targeting brief your field, digital, and mail vendors can execute on
When campaigns skip this:
Plenty of “favorite” candidates lose because they chase yard signs instead of voters who actually decide elections. Think of well-liked local incumbents who were stunned on election night because they “felt good at the doors” but ignored low-propensity supporters and key swing precincts their opponent quietly organized and turned out.
Targeted Voter Research – Deep Dive
Know who to target and what to say to them
If you’re in a competitive race, knowing whom to talk to isn’t enough. The Deep Dive adds attitudes, issues, and message testing on top of voter targeting, so you see exactly how different segments think, what they care about, and which messages move them toward you.
What you get:
- Everything in Core, plus:
- Segmented profiles: persuadables, base, soft opposition, and leaners
- Issue and values prioritization by segment (what each group actually cares about)
- Message testing results that show which themes help, hurt, or do nothing
- Recommended message frames and contrast lines for mail, digital, and stump speech
- A concise strategy memo connecting insights to timing (early, persuasion, GOTV)
When campaigns skip this:
Campaigns lose all the time because they run on the wrong message for their district. Think of well-funded challengers who hammer national talking points while their voters care about local crime, schools, or basic services. They spend heavily, get plenty of impressions, and still lose to opponents whose message quietly fits the electorate better.
Targeted Voter Research – Strategic Blueprint
From data to a full campaign plan, built around your voters
This is for races where you can’t afford guesswork. The Strategic Blueprint combines deep voter research, message and audience testing, and a practical campaign roadmap that turns insight into a concrete plan for field, communications, and budget allocation.
What you get:
- Everything in Deep Dive, plus:
- A district segmentation model that ties voter groups to specific tactics (mail, digital, phones, doors)
- Targeting and message calendar aligned to your timeline and resources
- Recommended vote goals by precinct/ward and turnout benchmarks
- High-level budget allocation guidance (where to lean in, where to pull back)
- One strategy session (virtual) to walk through findings with your core team
When campaigns skip this:
Some campaigns have good data but no coherent plan, and they lose to opponents with less money but more discipline. Think of high-profile races where the better-known candidate blows cash on scattered media buys, while the underdog, who focuses on a clear target universe, a sharp message, and a tight turnout plan, walks away with a narrow win.
Please call for pricing.
